The pair behind the La Mendola label met in Rome in 1960 and started their business making dresses and selling them one by one, piece by piece. In 1967 they opened a shop. They soon had a Hollywood following and mega stars like Elizabeth Taylor and Rita Hayworth become regular clients who were buying and even wait-listing for pieces as they were produced. They made all of the pieces in their ateliers and designed their own prints. Clients would be sent swatches of the season's available prints and then they would place their orders. They were highly sought after by the jet set crowd. Their pieces travelled extremely well and the colours they used were beautiful. Their atelier closed in 1974.

In the past I had one of their dresses come into the shop and the original owner of that dress had kept the fabric swatch options for the 1972 season along with her correspondence with the atelier. They named all of their prints. I kept a digital copy of it so I know that this dress is a version of their Paridiso print. The fabric that they used for their pieces were very high end chiffons and jerseys and this dress is made from one of those silk jerseys. It is beautifully light in weight. This fabric was prized for its ability to take colour and print. The dress is as bright and vibrant as when it was first made. The pinks used in the print are gorgeous and it is even better in person then how it photoed. The dress has a high neck that extends out from the dress without any seam. I love this small detail because it shows the attention to detail this takes and the masterful cutting the dress has to achieve this without seam work. The sleeves are long and easy. The cut through the bodice is simple and it skims over you, past the waist and over the hips. The skirt widens out just a touch as it nears the hem but still keeps that long column feel it has. At the back it closes with a row of tightly spaced silk jersey covered buttons, a finish that was a signature of the house. The jersey has some stretch and is very light in weight so wearing this is a dream. It is stunning. Excellent condition

Unlined and closes at the back with that row of tightly spaced silk jersey covered buttons. The fabric the dress has stretch and this combined with the easy design of the dress should allow it to work on a variety of sizes. Hand finished throughout. The measurements given are the comfortable stretch when laid out flat. The photo of the swatches is from that previous dress. The actual swatch card is not included. 

Sleeves: 23.5"
Slightly dropped shoulders: 16.5"
Bust: 18-22" flat across from side seam to side seam
Waist: 16.5-20" flat across from side seam to side seam
Hips: 18-23" flat across from side seam to side seam
Total length: 59" from neck to hem with 2.5" turned under the hem

Modern Sizing Equivalent: SML-LRG

Item# DD4908

This garment has been professionally cleaned, pressed and is odor free. Thoroughly checked over before shipping, it will be ready to wear upon arrival.